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Leads
Acre Leads Dashboard · served by this app's own backend, which proxies the Airtable API · Acre Surveying
Leads over time
Self-referral vs broker volume, with converted leads overlaid
Business source
Call status
Where each lead stands in the call queue
Coverage area
Whether the lead falls inside Acre's surveying area
Response time
Minutes from lead arriving to first call
Call outcomes
Logged outcome for leads that have reached one
Seller performance
Leads handled per seller in the selected range
Leads & sales by introducer
Click a column header to sort. Self-referral is Acre's own customer portal; everything else is a broker/firm.
Sales & Revenue
From the Acre Surveying Sales table, joined back to Acre Leads via each sale's linked lead record. Same date range as the Leads page, applied to each sale's own Date field.
Sales status
Broker Status across sales in this range
Lead → sale reconciliation
How sales in this range trace back to the Leads page
Revenue by firm
Click a column header to sort. Bucketed the same way as the Status Summary in the monthly report: sales traced to a self-referral lead count as Customers, everything else sits under the closing firm.